Every dealership should blog. A blog is a quick and easy way to convey information to your site visitors. A blog may be about a recent event you went to, a great book you read, an interesting person you met or someone you just hired. Blogs help convey information and define your companies personality. Blogs also can have a big impact on your website’s SEO.

Here is why:

1) It helps drive traffic to your website.
Blog content is fast and easy for you to create, so its often more current than 95% of the pages on your site. Every time you write a blog post, it’s one more indexed page on your website, which means it’s one more opportunity for you to show up in search engines and drive traffic to your website in organic search.

2) It helps convert that traffic into leads.
Since every blog on your site gets indexed by search engines, each post is a new opportunity to generate new leads.

3) It helps establish authority.
The best business blogs answer common questions their leads and customers have. If you’re consistently creating content that’s helpful for your target customer, it’ll help establish you as an authority in their eyes.

4) It drives long-term results.
Search engines index all your blogs. So even your old blogs can drive future traffic. Its a gift that keeps on giving.